Baileys Viral Email

The Baileys Christmas Email was probably the biggest snow ball fight on the internet. Emails were sent to members of the Baileys CRM program inviting them to click on a present. Once clicked they're sent to a microsite where they can see a snow ball animation hitting the screen, straight on their noses. They were allowed to "throw" another snow ball at their friends if they provided us with their email address. How's that for "snow ball effect".