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Citi Story of a Lifetime promotion
Citi Cards wanted to find a way to increase card usage and utilize a partnership with LiveNation and it's artists. To do this we created the The Story of a Lifetime where card users could win a chance at a behind-the-scenes concert with Nickelback or visit the recording studio with Mary J Blige. The campaign consisted of a website, rich banner ads, Pandaro music station, and Facebook application which all led to increasing awareness of the promotion and card usage.
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